Over the years, San Francisco has experienced an influx of young professionals, who have contributed to the cities diverse energetic atmosphere. This thesis aims to preserve, present and promote the South of Market (SOMA) district of San Francisco which is known for its art, restaurant and music scene. 

The proposal indicates the potential that a single building can have in a diverse neighborhood. It also represents the focus on a building’s neighboring community as the core inspiration for its design features.

Drawing on these ideology of a multi-functional space sparks a wealth of ideas that encourages the creation of designs. While these new ideas are inspired by the younger generation, the space is available to and intended for all generations.

Furthermore, the building is a three-story 27,000 square feet, Art Deco building commissioned by San Francisco’s local historical developer in partnership with Wes Anderson a film director to propose a feasible design adaptable to the rapid growth of the South of Market neighborhood. 

An entertainment lounge will present an eccentric character to the area. Within includes, a public outdoor space connected to a cafe, an atrium, a music lounge, a multipurpose hall and an exhibition gallery space in close proximity to a concept retail store. Each space fully immersing its audience into micro-worlds both visually and literally, with free reigns to ‘eat music and drink art’ as this promotes the engagement of individuals within the community.